Job Details

Description & Requirements

Maximus is a top 20 provider of technology solutions to the government and a proven provider of transformative solutions to governments at the national, state, and local levels. Maximus is known for its exceptional prowess in business process outsourcing, seamlessly blending people, processes, and technology to deliver innovative solutions that truly enhance results.

Today, our focus is on technology and data to transform and grow our core business through technology accelerators and mission threads that enhance business agility, innovation, and the use of reusable digital solutions.

The Product Marketing Director is a unique opportunity for an experienced professional with a blend of technical product marketing, strategy, and go-to-market (GTM) skills to fill a highly visible role on our Corporate Marketing team. The Product Marketing Director develops and executes thought leadership strategies to position Maximus leaders at the emerging edge of technology innovations.

The Product Marketing Director works closely with our technology leaders to understand the team's strategy and to drive end-to-end GTM adoption and success of our solutions. This includes partnering across investor relations, government relations, and business segments, including each segment's marketing, business development, and operations efforts.

The responsibilities include driving the segmentation, targeting, and positioning of products and leading cross-functional GTM initiatives. Maximus is a highly matrixed organization; therefore, the Product Marketing Director is a key conduit of information and influence between our technology leaders and other parts of the company.

This role will:

• Cultivate and maintain credibility and influence as a strategic advisor and partner with business line leads across the company to develop and execute marketing and communications programs to achieve or exceed specific business objectives.
• Involved in cross-team collaboration with OCDIO technology solutions and business marketing teams for GTM.
• Support Alliance marketing relationships for business segment alignment.
• Develop marketing and sales enablement content for sales and solutions teams.
• Manage public relations and crisis communications.

Essential Duties and Responsibilities:

• Cultivate and maintain credibility and authority to become a strategic advisor and partner with business line leads - enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives.
• Develop and execute marketing and communications strategies, tactics, and intelligence to help the Company's business development and operations teams position for future work.
• Focus and align all communications around the MAXIMUS brand as well as value proposition and brand promise we offer our clients.
• Assist in and support the management of the marketing function.
• Increase awareness and preference for the MAXIMUS brand, which encompasses our reputation, visual image, and corporate personality.
• Create compelling, effective marketing programs encompassing print, Web, public relations, event, and all other communications tactics.
• Support the sales process by ensuring sales team has ready access to communications/sales tools.

Minimum Requirements:

• 8+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred.
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video).
• Strong technical foundation and ability to understand AI/RPA product/tech concepts/partnering with Solution Architects.
• Distinctive problem-solving, strategic, and analytical capabilities.
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders.
• Strong communication and storytelling skills required, with experience writing for technical audiences.
• Ability to create collateral for product launches and strong product management skills.
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics.
• DC or McLean, VA area candidates are a plus; otherwise, travel is required based on the business need.

Maximus is an Affirmative Action / Equal Opportunity Employer.

Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

Minimum Salary: $138,380.00 Maximum Salary: $187,220.00