Job Details

Responsibilities

• Plan, execute and measure integrated campaigns (web, email, social, paid, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, improving conversion rates, and growing wallet share with existing customers
• Work closely and collaboratively with product, sales, operations, business leadership, and design teams
• Manage external vendors / agencies as needed
• Track KPIs and report campaign effectiveness to leadership

Requirements

• Bachelors degree and 7-10 years marketing experience
• Experience running B2B campaigns across multiple audiences
• Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
• Strong project management skills
• Data-first mindset; ability to set up tracking and attribution
• Excellent writing, communication, and presentation skills
• Ability to influence without authority and collaborate with others
• Established history of effective, ROI-driven marketing and sales support, and lead generation
• Knowledge and understanding of media and media buying

Preferred

• Real estate, title insurance, or underwriting experience preferred

Benefits

• Medical, Dental, Vision
• 401(k)
• PTO/paid sick leave
• Employee stock purchase plan